Did you consider waiting until the holiday game rush was over to release to avoid being lost in the shuffle of games from big developers? Or do you feel your game has the potential to compete with them (and their advertising onslaughts)?
In any case, here’s hoping you have some success with it.
Umm, in my opinion, there are those that are going for the cost games from the big publishers, and because it’s going to be free, there will be a ton of people that are willing to try it just because of no cost.
There is the worry of “lost in the shuffle”, but at the same time, there’s a LARGE amount of people all sitting at their families’ house looking up fun apps for their new iDevice, or even current one. So if you can’t make it during xmas, i’d almost say you wouldn’t make it ever (that’s just my opinion)
And ya, it’s described to friends as “Reverse frogger”, where instead of being the animal dodging vehicles, you’re sending vehicles trying to hit the animals. however, b/c of the holiday shutdown, that means basically only 1 chance to submit, and apple will find every reason to reject you, and I don’t want to risk using a 3rd party name like Frogger in my app description if that’s going to get it rejected