[Sales] How to sell a game ?

Forums Cafe [Sales] How to sell a game ?

This topic contains 15 replies, has 11 voices, and was last updated by  letmeknow 1 year, 9 months ago.

Viewing 16 posts - 1 through 16 (of 16 total)
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July 12, 2012 at 4:09 pm #242813

Yohan85
Participant
@yohan85

Hi all, here is a little test for the community : please do it, it’s just 20 sec long.

- Please close your eyes (after reading the 3 steps of course)

- Try to remember the last game description on the appStore you can. Maybe a game, or an app ?

- Write down what app it was and what was said in the description.

Thanks all!

I’m doing this mainly to see what are the best practice for writing down game description and retain users attention ;)

July 12, 2012 at 4:27 pm #382412

Martin
Participant
@martinh

I’m doing this mainly to see what are the best practice for writing down game description and retain users attention ;)

Then I suggest to make your sample group more significant. I think the thought that gamedevs look for other things in descriptions than standard customers is not too far fetched. Also whether I can remember the description text or not is pretty irrelevant if I didn’t buy the game and never will, don’t you think?

July 12, 2012 at 4:30 pm #382413

Yohan85
Participant
@yohan85

@Martin > yes you’re rigth on the first point. The population here is really not representative of the “basic” customers. What I’m doing here is just a test, I don’t have the time to do a real marketing study, it is just “for fun”. As for the second point, I think if customers remembered a game, it is a first won battle. Even if the war is not.

July 12, 2012 at 5:19 pm #382414

ayt
Participant
@ayt

I don’t remember the app and for the most apps I don’t read the description. I only read the description for paid ones or when the app needs much memory.

July 12, 2012 at 5:22 pm #382415

Yohan85
Participant
@yohan85

@ayt SO you base your instinct on name+icon only ?

July 12, 2012 at 5:32 pm #382416

letmeknow
Participant
@letmeknow

Never read any iOS game description but my own games.

The only game descriptions I read are games with story line, such as Final Fantasy, Tekken, DOA, Starcraft, Warcraft, LineAge etc.

July 12, 2012 at 5:34 pm #382417

CJ
Moderator
@wiseganesha

icon 10%, screenshots 90%, if those look decent and there is a youtube vid I may watch that too.

July 12, 2012 at 5:34 pm #382418

Justin
Participant
@itsjfletch

A lot of times yes. The first thing anyone sees is the Icon for sure, then next to it or under it is the name. if after that, they decide to click on it, the next main thing they’ll see is the first few lines of the description. Since you don’t have to scroll any further to click on the ‘buy’ button, the might not worry about the rest of the description, or just skip it quickly to look at screenshots (which are pretty important, and why i think lots of developers started putting big descriptive words in the screenshots).

Other than that, they would probably click on the app if it has 4 or 5 stars already but I guess your talking about a brand new app without a rating.

July 12, 2012 at 7:37 pm #382419

grillaface
Participant
@grillaface

I’ll glance over the description text but screenshots and then the first 10 or so user reviews is what makes my decision.

July 12, 2012 at 7:52 pm #382420

Krithik B
Participant
@krithik_b007

I buy games which will be mostly top 100

So while browsing top 100 in iTunes first thing i notice is icon , next is screenshots then ratings and reviews :)

July 13, 2012 at 11:11 am #382421

Yohan85
Participant
@yohan85

REally good tips to write down your game description : http://fbindie.posterous.com/describe-your-game-better-hook-more-players-m

Thought it might help ;)

July 13, 2012 at 11:47 am #382422

tbone28
Participant
@tbone28

I would say that most people don’t read the description. They go by the icon and cover art (screen shots).

But this is a good article on the topic.

http://www.pentadact.com/2012-03-17-gdc-talk-how-to-explain-your-game-to-an-asshole/

Edit: I should also state that if your app/game is a niche app/game your description is much more important. People searching for a particular type of game will want to be convinced this is what they are looking for.

July 13, 2012 at 11:49 am #382423

Buster2000
Participant
@buster2000

I don’t read the description. App store games are all less than £8:00 so its preety much beer money anyway. I usually buy games that have been recommended elsewhere or games that have also been purchased by people who bought the same games as me.

The appstore descriptions are 90% bs and the customer reviews and ratings are 100% bs.

July 13, 2012 at 11:51 am #382424

Yohan85
Participant
@yohan85

@tone thanks for the link, very inspirational!

July 13, 2012 at 10:41 pm #382425

solkar
Participant
@solkar

As somebody else mentioned: 10% icon, 90% screenshots. Anyway I would point some items that tell me that an app or game is usually not worthy:

Strange magazines names, unknown blog references, #1 in App store Spain, Portugal, Finland, etc.

July 14, 2012 at 1:53 am #382426

letmeknow
Participant
@letmeknow

Since no one want to read app description, do you think top 1 in US catch someone eyes ? Writing top 1 but the game sucks, you got more bad reviews.

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