Remember a year ago when there were viral videos of an iPhone table created by Austrians (http://iphonetable.blogspot.com/)? The guys have finally admitted it was all a hoax. Many actually fell for it, including engadget. Here's an interesting (though long) video on how and why they did it and how they failed in the end...
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Interesting to have a look at if you're looking for crazy marketing ideas... ;)