Ad services... any suggestions (free only).

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Ad services... any suggestions (free only).

(20 posts) (7 voices)

Started 2 years ago by natanavra
Latest reply from Bilal Ahmed

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natanavra
Member

Hey there,
I have a couple of apps out there on the store, one of which is free.
I've been thinking about intergrating ads into this free app as it is downloaded alot and I heard that alot of people make quite some money out of adds (my app is downloaded 7.5k/month), so I've been thinking even if I could generate a small some of money I would be pleased.

If anyone has any suggestions for free (paying) ads and can give us some details on the process (when do you get payed, what user interaction invokes payment, etc).
BTW I've been looking into adMob and I think there's a free option, like a free ad creation and intergration.

Keep in mind, I'm looking for free solutions, I'm sure many of us are... Your replies would be much appreciated, not only by me, I'm sure!

~ Thanks, Natanavra.

Posted 2 years ago #
ob1
Member

I have only used adMob (but haven't received money yet).

Signing-up and integration is really easy. House ads (putting your own ads) is straightforward.

The only problem is that they might not have a good fill rate. However, that should not be much of a problem as soon as adMob has finished integrating with adWhirl and released a new SDK.

The other big network is I think Pinch / Tapjoy.

Posted 2 years ago #
natanavra
Member

The question is, are they free... ?? (I think ad-Mob is somewhat free)

Could you share some data? numbers? So I can get an impression whether I should or shouldn't go for ads as my paid app isn't making too much and I tought I'd get more from ads.
Can you also explain about the ad system? Under what circumstances, what needs to be done by the end user, so you can get money?
Another question: What does the bids mean? is it like money/per click? but it's user defined...

From what I've seen AdWhirl supports AdMob.......

That's a mouthful, I hope some of it is readable, Natanavra.

Posted 2 years ago #
ob1
Member

> The question is, are they free... ?? (I think ad-Mob is somewhat free)

I am not sure what you mean. As far as I know all those companies just take their share and you get the rest. Nothing to pay on your side (as long as you don't publish ads of course).

> Could you share some data? numbers?

I don't have any first hand experience, but have seen several blog and forums posts saying that it's a very good way to make money.

> Can you also explain about the ad system? Under what circumstances, what needs to be done by the end user, so you can get money?

Admob gives you a prefilled SDK. It's just a view you add to your window. Really simple.
Admob seems to pay per click only, not per impression.

> From what I've seen AdWhirl supports AdMob.......

Adwhirl has been bought my adMob.

Posted 2 years ago #
natanavra
Member

Thanks for answering, (you got what I meant on the first question)
I think I'll try going for ads, see what turns up.

Do any of you people know about pay per impression services, as it will certianly be more profitable by far... I don't think too many people click on the ads, most cases are probably mistakes.

Sorry to be bugging you people, but I have another question, Can I use the Ad to redirect to a certain application on the appstore, or do I have to publish AdMob's ads, non custom made-by-me ads?

Posted 2 years ago #
ob1
Member

>Sorry to be bugging you people, but I have another question, Can I use the Ad to
>redirect to a certain application on the appstore, or do I have to publish AdMob's
>ads, non custom made-by-me ads?

Admob allows "house ads" which is your own custom ads to a website or to an appstore app.

I heard that the rate of clicks on iPhone ads is pretty high.

Posted 2 years ago #
natanavra
Member

Then I think I'll be going for it, I'll do some more reading and we'll see what turns out.

I will come back to this thread to give out some data, info, numbers, and write my impressions of the ad system.

Thanks ob1!

Posted 2 years ago #
Clain
Member

Do any of you people know about pay per impression services, as it will certianly be more profitable by far...

And it would be less profitable for the advertising companies. Back in the day, you could get paid for impressions only (CPM). You could also get paid for clicks (CPC). But since people abused the system (they generated a lot of impressions which were never get clicked), the advertising companies (Google first) created the eCPM (estimated CPM). It's a mix between CPM and CPC. If you have a lot of impressions but no clicks, then you earn nothing. And if you do have some clicks, then you get paid depending on the number of impressions, the number of clicks AND a magical number (or maybe several) decided by the ad company. It's not transparent and with the same exact figures on two different days, you could earn different amounts of money.

Recently, Google ran beta tests for serving ads on the iPhone. If you wanted to be part of the tests, your app had to do more than 100,000 impressions per day. It gives you an idea of how many copies of your app you should have out there to earn substantial money.

Posted 2 years ago #
ob1
Member

Thanks Clain. I always wondered what that stuff meant.

Posted 2 years ago #
sunsu
Member

To clarify in the case of Google Adsense:

eCPM is only Google's estimation of the average rate you would earn per 1000 ad impressions. Your earnings are based on your current click-through-rate (CTR) and average earnings per click (EPC). So the formula is:

eCPM = (Earnings / Page Impressions) * 1000

It has no effect on your actual earnings rate at all.

Posted 2 years ago #
natanavra
Member

I'm trying to figure what you people wrote here...
EPC - how is it determined? as I saw an option to bid a price...
CTR - impressions / clicks?

and one more thing,
@Clain so I could abuse impressions, create like 2-5k myself and get my ads clicked by my customers, and I would earn more money?

Posted 2 years ago #
Clain
Member

@sunsu :
I oversimplified the eCPM thing but in the end, your earnings depend on what they're willing to give you. Besides Apple, the real App Store winners are the mobile ad companies.

@natanavra :
I believe you'd have to do a lot more than that to earn more money. I think splister216's opinion would be interesting considering what he's doing in his lite version.

Posted 2 years ago #
natanavra
Member

What does slipster do?
Any mention about it anywhere?
@Clain, wouldn't 2-4k impressions + say 150 clicks would supply 100-150$ per day?
I'm a teenager and I'd find that as a very good income!

Posted 2 years ago #
Joe
Member

I have a free version in the App Store which is ad supported. At the moment I use Admob. Last month the app got downloaded 4333 times. On average I make 0.64 cents (US) per day. Not much, but it is really easy to use the SDK and it pays some Caipirinhas.

As far as I know, Adwhirl has been taken over by Admob.

Is there anybody who uses a different ad network and can share some insight?

Posted 2 years ago #
Clain
Member

@natanavra :

wouldn't 2-4k impressions + say 150 clicks would supply 100-150$ per day?

If only... I'd say around $5 a day. Welcome to the real world :/

Posted 2 years ago #
slipster216
Moderator

Splat Lite has made about $70 in ad revenue so far using AdMob. I display five ads at startup and after each game is finished with a delay, ala a Mochi-ads style loader. I'm currently only getting a 63% fill rate from them, so if I went to a service like TapJoy or AdWhirl it would likely be closer to $100. Not a lot, but Splat isn't exactly a mover. However, it does mean I'll likely be releasing a few apps for free in the future instead of charging for them, as I think the new app store price is trending towards $0. While that's pretty sad and will greatly tank the quality of the average game, I think it's still a profitable model with the right app (one used often and by many people). I'd wager some of the top ranked free apps with ads are making hundreds a day in revenue, but much like the $0.99 marker, most don't make much at all.

Posted 2 years ago #
natanavra
Member

Hmm, I just donwloaded the Lite, but I can't see any ads... it says "Sorry about the ads bla bla" and a progress view under it, but no ads.

So you basically display like 5 adviews in this ad screen and it counts as 5 impressions?
What does fill rate mean? and slipster - you get paid per click?
If the user ad is displayed for longer time... does it affect anything?

btw slipster, why don't you update? You could keep earning - your app was bumped out to like page 20-25... so it has no visibilty.

P.S. writing reviews on your own apps is dirty lol...

Posted 2 years ago #
slipster216
Moderator

Sounds like admob couldn't fill the ads fast enough. Yeah, I basically get 5 impressions on that screen. Fill rate is how often admob was able to supply an ad as sometimes they don't have ads to sell. The pay is calculated based on how many clicks you get and how many impressions you get as stated above. The time it's displayed doesn't affect anything, but it often takes a moment for the ads to load which is why I put the delay in there (which wasn't long enough for your connection, apparently).

I do update, though with the new baby I've been pretty laxed on it. Basically, if I push an update out with no changes, I make about $15 from app sales and $7-9 from ad revenue. Sometimes more, sometimes less. Since I'm mostly doing this stuff for fun, I'm not hard pressed about missing out on $25 a week if I don't get around to doing it.

Posted 2 years ago #
natanavra
Member

Aaaahhhh...!!!
25$ is not enough, there must be a way! (other than getting featured by Apple or reviewed by TA)

By the way, slipster have you tried putting the lite out on Cydia or maybe the full ad supported, asking from the users to support you by clicking the ads? I read from arian's posts that something like 10-15% of the Cydia users support us game devs who are willing to put something free in there, they are willing to return a favor...
Thanks for your reply.

Posted 2 years ago #
Bilal Ahmed
Member

Hey natanavra

I would suggest you join an ad network that can best utilize your real estate. Evidently your apps can generate you a lot of money and if you research a little depending on the market you're in, you can get really good results.

Cheers

Bilal Ahmed | TapIt!™ Mobile Advertising

Mobile App Developers Earn More With TapIt!™

Posted 2 months ago #

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